We've put together a list of everything you need to know about running a successful online sweepstakes fundraiser.
1. Promote your sweepstakes and get momentum
To begin making progress towards your fundraising goals, you’ll need to get your sweepstakes in front of as many people as possible. Sharing your fundraiser with the greatest number of potential donors increases exposure and may make others more likely to share your cause with people in their network, too. There are many strategies you can use to promote your fundraiser, but we’ve compiled a list of our best tips here.
2. Keep your supporters engaged
Your communication with your donors shouldn’t end once they’ve entered your sweepstakes. You can keep them engaged throughout your fundraiser’s duration with status updates and other newsworthy info. Click here to learn how to keep them in the loop.
3. Be responsive to your donors
Givebacks (formerly MemberHub) has made it simple for supporters to email you directly with questions from your sweepstakes page. This facilitates a strong relationship among donors and experience managers, which we believe is important to any fundraiser’s success. Be sure to reply so you don’t miss out on any inquiries regarding donations or other important matters.
4. Draw your winner(s) and notify them
Givebacks offers two options for drawing winners: automatic (we draw winners for you) and manual (you draw winners yourself). If you didn't select the option to draw and notify winners automatically, you may need to take additional steps to determine winners.
5. Deliver your prize(s)
When the sweepstakes experience is finished, you’ll need to retrieve winners’ delivery information so you can send out prizes. We’ve made it easy to access and export a list of entrants with all the contact information you’ll need to fulfill deliveries.
6. Utilize your experience’s donor data
The exported donor data you’ll use for deliveries can also be helpful for planning and promoting your next fundraiser. Just export your donor data and add it to your CRM and mailing lists. Find out how to access this report in a few simple steps here.