Inspire your donors to give generously by helping them emotionally connect with your cause.
Donors are most likely to donate when they feel a strong personal connection to a cause, and when they can clearly picture the impact their donation will have. Telling your organization’s story in the About section on your Experience page can help you connect with donors and raise more funds:
Tell Your Story
The following tips will help you lay out a clear story for your donors:
Catch donors’ attention with keywords highlighting your organization’s impact
Quickly convey your organization’s goals and get to the heart of the matter
Example: “WHAT WE DO: Provide communities with improved access to clean water, reliable food sources, and accessible healthcare.”
Share real-life impact stories and specific needs
Encourage donors to form personal connections with the people they’re helping by adding testimonials and make them feel like they’re contributing in concrete ways through fund-a-needs
Example: “$50 will provide a personalized water filtration system for a single-family dwelling.”
Add videos and images
Help donors easily imagine the impact of their donations with visual examples
Reach out year-round, not just during specific fundraisers
Keep your donors engaged with regular updates like mailing lists or monthly newsletters, so they’re more likely to keep contributing
Following these tips will help you deepen donor relationships and inspire consistent donations.
Questions? Click the "?" icon to contact Givebacks Support.