When promoting your Sweepstakes through print advertisement, television, radio, direct mail, or on the Internet, you’ll want to follow all legal requirements to ensure both you and your donors are protected. Many types of promotions require that you add abbreviated rules and disclosures that supporters can review before they enter your sweepstakes. We’ve included some of those requirements below for you to review as you prepare your promotional strategy.
What information is required in print advertisements for Sweepstakes?
When promoting your Sweepstakes in standard print advertisements, you’ll want to make sure to include the following details which are required by law:
A few text lines clarify there is NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN.
Eligibility requirements, such as age and location. You should also include the text Void where prohibited, along with eligibility requirements.
The official dates/times of the Sweepstakes. This should include a start date, end date, and drawing date. Make sure to include the time zone so that there is no confusion on the times posted.
A link to the Official Rules so that donors can find more details, including methods of entry, prize descriptions, and odds of winning.
The sponsor’s name and address.
What are the legal requirements for online Sweepstakes advertisements?
When promoting your Sweepstakes using online advertisements on websites and banner ads, you’ll need to include abbreviated rules that include the details below.
NO PURCHASE NECESSARY.
Abbreviated eligibility requirements (example: Legal residents of the 50 United States 18 years and older).
End date and drawing date.
A link to the Official Rules.
A Void where prohibited notice.
How do I promote my Sweepstakes on social media legally?
When planning your Sweepstakes promotion on social networks, you’ll want to make sure to follow the guidelines posted by each social network regarding the promotion of giveaways.
Most social networks will require that you include the following disclaimer within your post: “The Campaign hosted by [Organization Name] is in no way sponsored, endorsed, administered by, or associated with [Social Media Platform].”
Frequently Asked Questions
Do I need to include “No Purchase Necessary” in all Sweepstakes promotions?
Yes, you must include “NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN” in all promotional materials for your Sweepstakes. This is a legal requirement to distinguish Sweepstakes from illegal lotteries and protect both you and your donors.
What’s the difference between print and online Sweepstakes advertising requirements?
Both require “No Purchase Necessary” disclaimers, eligibility requirements, and links to Official Rules. Print ads need full sponsor name and address, while online ads can use abbreviated rules with a “Void where prohibited” notice and link to complete details.
Can I promote my Sweepstakes on Facebook and Instagram without special disclaimers?
No, social media platforms require a specific disclaimer stating that your Sweepstakes is not sponsored, endorsed, or associated with the platform. You must include this disclaimer in every social media post promoting your Campaign.
What happens if I don’t include all required legal information in my ads?
Failing to include required legal disclosures can result in your Sweepstakes being classified as an illegal lottery, which may lead to legal consequences, fines, or Campaign cancellation. Always ensure you include all mandatory information to stay compliant.
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