We've put together a list of everything you need to know about running a successful online raffle fundraiser.
1. Promote your raffle and get momentum
To begin making progress towards your fundraising goals, you’ll need to maximize the visibility for your raffle. Sharing your fundraiser with as many potential donors as possible increases exposure and may make others more likely to share your cause with people in their network, too. There are many strategies you can use to promote your fundraiser, but we’ve compiled a list of our best tips here.
2. Keep your supporters engaged
Your communication with your donors shouldn’t end once they’ve entered your raffle. You can keep them engaged throughout your fundraiser’s duration with status updates and other newsworthy info. Click here to learn how to keep them in the loop.
3. Be responsive to your donors
Givebacks (formerly MemberHub) has made it simple for supporters to email you directly with questions from your raffle page. This facilitates a strong relationship among donors and experience managers, which we believe is important to any fundraiser’s success. Be sure to reply so you don’t miss out on any inquiries regarding donations or other important matters.
4. Enter any physical tickets sold (optional)
Even though MemberHub's raffle auctions are conducted primarily online, you can still sell physical tickets offline, too. If you’ve sold tickets offline by cash or check, you’ll need to enter them into the system so that they can be included in the drawing.
5. Draw your winner(s) and notify them
Givebacks offers two options for drawing winners: automatic (we draw winners for you) and manual (you draw winners yourself). If you didn't select the option to draw and notify winners automatically, you may need to take additional steps to determine winners.
6. Deliver your prize(s)
When the raffle is finished, you’ll need to retrieve winners’ delivery information so you can send out prizes. We’ve made it easy to access and export a list of entrants with all the contact information you’ll need to fulfill deliveries.
7. Utilize your raffle’s donor information
The exported donor data you’ll use for deliveries can also be helpful for planning and promoting your next fundraiser. Just export your donor data and add it to your CRM and mailing lists. Find out how to access this report in a few simple steps here.