What campaign type should I choose?

Each campaign type offered by Givebacks (formerly MemberHub) provides a unique way for donors to engage with your organization. This article will share basic information about each campaign type to help you choose which you will incorporate into your next event.

Raffles

Raffles are a campaign type in which donors purchase entries into a drawing for a chance to win a prize. Some additional facts about raffles include:

Raffles are considered gambling by the IRS and are regulated as such. Read the article below for more information.
Organizations can set up their raffle so that donors either purchase entries for a chance to win any of the prizes listed or purchase entries to win a specific prize listed.
Raffle winners can be drawn randomly by the Givebacks system or manually by the organization.
Tickets to the raffle can be sold online and in-person, with in-person tickets being added manually into the drawing.

Sweepstakes

Sweepstakes are a campaign type in which donors purchase entries into a drawing or enter for free for a chance to win a prize. Some additional facts about sweepstakes include:

Sweepstakes are not considered gambling by the IRS because there is a requirement for free entry. Read the article below for more information.
Donors can purchase entries into the drawing but must be given the option to enter for free.
One free entry per unique email address is allowed, and Givebacks takes care of entering all free entries.
Sweepstakes must have official rules. These official rules are generated automatically during campaign set-up and can be edited by Givebacks to include specific eligibility requirements.
The Givebacks system must draw the winner randomly to comply with sweepstakes regulations; manual drawing is not permitted.

Charity sweepstakes: What you need to know

Raffles and Sweepstakes: What’s the difference?

Auctions

Auctions are a campaign type in which donors place bids on items, and the highest bidder wins the item. Some additional facts about auctions include:

Organizations can choose between an English (traditional) auction or a Proxy (E-bay style) auction based on the needs of their organization and their donors.
When a donor is outbid, they are notified by email and text (if they select this option).
The winning bidder’s credit card is automatically charged at the end of the auction.
When organizations add the fair market value of an item, the winner’s notification email can be used as a tax receipt.
Givebacks creates a unique link for each auction item to replace cumbersome bid sheets.

Charity auctions: What you need to know

Events

Events are a campaign type in which people register to attend an event virtually or in person. Some additional facts about events include:

Creating an event with Givebacks allows donors to go online and easily register for your gathering.
Organizations can choose to limit event registration to a set number of people or keep it open only for a limited time.
Attendees can be checked into your event easily from your Givebacks account.

Crowdfunding

Crowdfunding is a campaign type in which organizations ask donors to contribute towards a specific cause or item. Some additional facts about crowdfunding include:

Crowdfunding campaigns can accept one-time donations or recurring donations.
Organizations can add merchandise or perks for higher donation levels.

Crowdfunding fundraisers: What you need to know

A-thons

A-thons are a campaign type in which individuals ask donors to contribute an amount based on an activity performed. Some additional facts about A-thons include:

Organizations can select any activity type for their A-thon.
A-thons can include one participant or many.
Donation types include one-time donations or per unit of activity donations.

A-thon fundraisers: What you need to know

Team Fundraising

Team fundraising is not a stand-alone campaign type but can be added to any campaign type except for auctions. Team Fundraising allows individuals and groups to participate in the fundraising campaign and help promote the fundraiser.

Each campaign type (except for auctions) can include individuals or teams.
Each participant and each team receive their own fundraising page.
When an email address has been added, participants and teams are notified when a donation is credited to them.
Organizations can offer prizes to individuals and teams based on fundraising outcomes.
A leaderboard for participants and teams is available for display.